Template Summary

Overview

For a diagrammatic overview of the processes involved, please this Schema

It's emphasis is on getting new business, but could equally be used to keep in contact with existing customers. The MCS includes a full contact management system. The system has been designed for business-to-business marketing. 

By reducing the mailshot process to a simple push-button operation, and by providing information on past mailshot performance and results, MCS turns direct marketing into a practical solution for small businesses.

The Mailshot Control System will give you a structured, simple way to develop and maintain direct marketing campaigns, primarily in the form of regular mailshots.

The Marketing

You first set up a Campaign, and then set up a series of present and future mailshots or emailshots for this Campaign. 

You can then monitor the Response Rates from each mailshot, and assess which area / size / sector / role combination works best. Initially, you would probably run a few pilot mailshots to establish the most effective combinations, and then start increasing the scale and regularity.

Customisation

We can tailor the Amber-MCS to meet your precise requirements. We have over 20 years of customising software systems to fit the business.

The System

It can use data either from your existing contact database, such as ACT or Outlook, or from lists acquired from other sources (E.g. a list provider). 

We can also provide the following back-up services - marketing consultancy, bespoke programming, staff training, and technical support.

Integration

Amber-MCS integrates with Amber-CMS (contact management system) and Amber-JCS (job costing system)

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